hehe, "I" thought I was the only one worrying about this :)
I use "we", as me + the company entity. And it will require no re-editing if a partner join or you hire.
Use "we" and refer to your startup as a company because that's what it is (and is going to hopefully grow to be). It also shows a certain humility, like when people write a research paper and refer to themselves as "we". But there are other reasons too: suppose some psycho troll takes aim at your startup for some reason (it has happened in our facebook games) and decides to make your life hell; you 'd rather they did not know you are their only enemy
Big difference between a company and a product, though. Company names are typically the grammatical subject of a sentence, whereas product names are often the grammatical object. We the pronoun is used as a grammatical subject, so it's not confusable with objects.
Plus the spelling is different on Wii, so it's not confusable in written text regardless.
Am I the only one who is starting to find this sort of company names confusing? I guessed meteor was probably meteor.js (though didn't know there was an associated comapny), but had to think pretty hard about it first. It was clearer when calling things "foo.com" or some such was in fashion, but not now. Even "Meteor, Inc." would have made it clearer, but then you have to check which legal structure a company has. There's also the question of whether such common words in such widespread use for so long can be reasonably trade-marked.
Another issue is odd spelling. Not here, but many valley companies will name themselves, say, "suni" (pronounced "sunny") because that domain name is available. Problem is, if I hear that in conversation, I will google "sunny".
The best example, of course, is the we company. Significant grammatical nail-biting ensued when I saw repeated instances of "we is". I wonder, did Adam Neumann consider that such a name change would lead to articles concerning his company sounding like gollum wrote them? Joking aside, I hope people who name such things start considering how the name will sound, write, and be perceived by most people who read it.
Some customers don't care. Some very much do. At my last full time gig, we were trying to sell enterprise software to publicly traded companies. Not only did they want to know our full time head count, they were extremely cautious about doing business before we had received outside funding, despite the fact that we had been operating for over 2 years.
However, for my bug tracking app, http://trackjumper.com, I am the only one involved, yet I still say "we". Not because I'm trying to be deceptive, but because I'm talking for the company, not myself. And there is no first person pronoun for "the company" - so "we" it is. And I agree, in situations like this, the customers really don't know or care.
When starting a new Web site most technologists aim to sell to a larger company. But for some there is an even bigger glory than cash: their company name becomes a verb.
I like how some websites format company and person names in a very specific way. Either like [We] or having them bold or in a different colour. Especially in this era of “name your company after a really common daily-use word for maximum confusion and ungoogleability!”.
Kinda tangential: but what’s with startups naming their companies ending in vowels since 2010- especially ending in -ly? It kinda irks me but I can’t put my finger on it.
We now expects an IPO valuation far lower than the $47 billion price it got in a January funding round.
We said the new structure was created in part to make it easier to expand into new businesses beyond co-working, according to IPO filings.
He relishes trips in private jets. Last year, We bought one for more than $60 million...
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