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    Cost of a Big Mac in 2000: $2.51 (in 2000 dollars)
    $2.51 (2000) in 2021:      $3.92 (in 2021 dollars, CPI adjusted)
    Cost of a Big Mac in 2021: $5.66 (in 2021 dollars)
So a Big Mac in 2021 is 44% more expensive than what CPI would explain.

If the Big Mac would be an item in the CPI, it would gradually be removed from it because the more expensive it becomes, the less Big Mac's a person would buy.

Arguing that items which become more expensive are rightly removed from the CPI because they become "unnecessary luxury items" is fine for modelling consumer behaviour, but misleading for establishing inflation metrics.



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I ran the numbers average wages/big mac index. And it was showing a decrease in cost untill about 2000 but ever since then the cost of the big mac index has increased in the US, relative to average wages. Not that we should be eating big macs, but it's supposed to take a variety of inputs into account.

Perhaps the >35% increase in the cost of a Big Mac (UK) over the last 3 years has started to show up in sales metrics.

> McDonalds burgers were 15¢.

Okay, it was the McDonald's hamburger that seems to have been $0.15 in 1963. That is $1.53 in CPI-inflated 2024 dollars.

The cost today is $2.19. That's about a 0.6% difference in the compounding inflation rate over 61 years.


The big mac index tracks labor costs as much if not more-so than wholesale food prices.

Prices are not stagnant. You can see that quite clearly from the average price of a big mac over the years.

Thanks for taking a look! I do like both those indices. As the Big Mac Index looks at inter-country comparisons and I'm looking at intra-country (US). That said, I'm going to see if:

a) it's possible to get pricing data on Big Macs city by city in the US b) do the prices change with any frequency?

WRT b) I am very fascinated by the fact that grocery prices are changing daily within the same major super market within the same city. I can't really understand why and that isn't inflation, that's just pricing. Pricing based on .... ?


All I'm saying is, it used to reflect the PPP ratio in my country a few years ago and it definitely did when they first formulated this.

But it no longer does.

Also, unrelated: India doesn't have a Big Mac because beef is illegal in most of the country and in the other parts, most of population still doesn't eat beef.

Probably 190 is the price of some hypothetical big Mac.


It's somewhat easier to measure if you ignore brands and look at commodity prices instead. Whole chicken (price per kg) instead of Big Mac, 100% cocoa instead of some random chocolate bar, etc. Of course, for many (most?) people, that will be even less relevant than the current consumer basket.

In 1990 a whopper cost $0.99.

In 2000 it still cost $0.99.

In 2018 it cost $4.29.

So that's a 4.3x change, not a 28x change as claimed, and represents an "inflation" of about 7.5%/yr over the past two decades (or 5.5%/yr since 1990).

https://www.insider.com/fast-food-burgers-cost-every-year-20...


+1 for sources and data, but keep in mind that the minimum rate hike doesn't fully rise to $15 until 2020. If this were happen immediately, then I'd probably concede your point.

But we've got a while between now and then, and I think both inflation and the rising cost of beef will play a role. And who knows if automation will play a part?

I bet that $8.28 for a Big Mac meal in 2020 will seem like a good deal.


Agreed. Everything is at least a solid 30% more expensive than just 2020. Food has gotten insanely expensive in that time.

Anecdotally, I can remember a burger at a restaurant was about $6 in 1999. Now average seems to be 15 to 20.

I would believe that everything is about 3x the price from 20 years ago. This chart seems to say the average is less than 2x which I don't agree with.


Adding onto this a little: I was shocked at how volatile some food prices are, and how much some have gone up recently

https://www.fao.org/worldfoodsituation/foodpricesindex/en/

Depending on how you set your endpoints, you can basically come up with any number for inflation you want, from 1.7% to 20+%

I guess this is all well-understood and taken care of under the hood by processed food companies, though, since the Big Mac Index has pretty steadily held to an inflation level near the CPI


Wow, taco Bell literally raised their dollar menu prices 19 cents and 29 cents depending on location.

Mcdonald's removed their dollar menu.

That and stock prices has me pointing to inflation.


Prices vary. While the price of a McD's meal may have doubled over some period of time (or space -- compare your neighborhood McD vs the one at OHare airport), MIT's billion prices project shows pretty conclusively that prices on average have been going up very slowly (< 2%/year) since the 2008 Great Recession.

The fast food item that was $1 and is now $1.19 — when was that $1 price originally set? Presumably it had held the $1 price for longer than just a year.

So this argument doesn't really belong in a discussion about annual inflation.


I don't think food has gotten that much cheaper in the last 50 years. Don't believe the fake CPI. Just take the average hourly earnings and divide it by something like the big mac index or a basket of food commodities.

> And $1 in food is $1.84 today? I don't have an index to reference, but also hard to believe.

Up until 1999/2000, a Burger King Whopper was $1.

Today ~$8


Fast food prices have increased greater than inflation for some time: https://www.delish.com/food/news/a39265/fast-food-menu-price...

Thinking that labor costs do not impact product costs is grossly ignorant.


McDonald's annual cost of goods sold for 2023 was $10.931B, a 9.58% increase from 2022. McDonald's annual cost of labor for 2023 was $2.885B, a 10.24% increase from 2022. The spread on beef/lb since 2020 is 40% delta, flour 60%, and cheese over 100%. Big Cheese Industrial Complex. I guess if McDonalds is greedy for people spending more money, the workers and the farmers are greedy too. Especially in California, where workers just got a 25% wage increase. As you said, /u/imglorp, "It's just greed"

https://www.cheesereporter.com/prices.htm

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