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I also like the frankness and simplicity of their communication style.

No fancy buzzwords, to the point and speaks to things we all know are true but are typically not addressed or are wrapped up in spin. The first and last paragraphs are great examples.

The authenticity of it leaves me with a strong sense of trust and respect.



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I like this too. There's very little to criticize, since it basically tells it exactly like it is without too much embellishment, and makes intelligent, honest conclusions.

I think it feels genuine, uneditorialized, and a statement of facts, rather than an article trying to further an agenda.

The way the article reads feels very authentic and the transparency in conflict of the review is refreshing.

I appreciate the direct language. It’s refreshing to not have to read through the lines of PR-speak.

I'm shocked by the clear, simple and thoughtful advice this booklet gives. It just feels like the antithesis to the kind of official government communications today that use needlessly complex language and seem to try to avoid actually saying anything of substance.

I like that it comes across as competent without sounding boastful. There's obviously pride in there, but balanced with honest commentary about parts that aren't perfect.

I was actually going to comment on how much I like your communication style, so I'm glad to see it getting praise from other HNers.

Besides the lack of BS, I think I can learn a lot from your sentence and paragraph structure. Well-thought-out but to-the-point sentences. Short paragraphs. Direct communication on a difficult subject that shows empathy but doesn't try to sugarcoat.

Thanks, I bookmarked this page just as a reminder of effective communication.


I don't find it aggressive. It's honest, without any digressions or trying to be more than a list of mistakes and bad decisions that were made.

Simple, honest, open and straight to the point. Nice to see that they recognise it's not just about the money, but the trust people had in Twilio. I'm looking forward to reading the promised post-mortem, because I can't recall reading one from them before.

Agreed, I enjoyed reading it because it’s honest and non-dramatic. Seems like the average experience a tech can expect in big corp land.

I genuinely love the narrative style of this article: every situation is described matter-of-factly, without artifice - unsmiling, in fact.

It’s a perfect vehicle for its message.


I thought it was well-written, calm and thorough, carefully backing up each point and not descending into hyperbole. It's a difficult line to walk and I think this letter does a professional job.

I love the lack of fluff, lack of political bs and the honesty on display here.

agreed. the actual text of the message is also really honest and heartfelt.

It's also straightforward and to the point, and no dancing around.

At least they're honest and straightforward :)

That's a little too simple. The basic fact is they have consistent and helpful sources who put a nice little bow on an easy-to-write story that nobody will really object to.

I enjoy the tone because it seems genuine. As with almost everything, I view it as their opinion, not fact. It might not apply to you or many others, but their experience likely explains their perspective.

It really does call into question everything in the origt blog post. The emails from the CEO are such a breath of fresh air. Even the typos are endearing. It reads like an immediate, frank, unfiltered reaction, giving an honest expression of his values. and he didn't lose his cool while being repeatedly taunted by the blog author who only wanted a one-way attack amd the last word without listening to a rebuttal.
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