Unless it's changed completely since I bolted from there a couple years ago, they absolutely do. Anyone who had been using the site for more than a few weeks generally understood the difference.
I wouldn't say it's completely different. It certainly is positioned in a completely different way but one can still log in and view their old pages and content.
But how observant are most people? www.halifaxbank.com vs www.halfaxbank.com for instance is a very minor difference. Remember that people misread things all the time, and the more comfortable they are with a string the less likely they are to actually read it.
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