Somebody has been paid to put together a huge document explaining how they document instinctive design decisions. I really don't get how this is an industry.
'People will click buttons'. 'people react to this HUE value'.
It will forever blow my mind that people are paid to say where a button lives
<grunt> bigthboy not amused... buttons make bigthboy angry! <roar>...
but in all honesty, what is the true point behind this? I am aware of people's addiction to press buttons, but if you can convince someone to pay you in order to press a button then you've got something. Without that, I really just don't think this is anything more than a time-sink for those who are procrastinating, and most certainly not a start-up. =P
Websites all have different looking widgets and it's not considered an atrocity. You can make a unique looking button and as long as it has sufficient visual cues and affordances, it will obviously look like a button.
Buttons are surprisingly expensive; not just the button itself but the wiring and the labor. Let's WAG at $20 per button. $20 * a few dozen buttons is real money.
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