As someone who has followed apple for some time, their messaging has always been overly positive. I agree that it could be plain and blunt but this company is frequently torn to shreds by the internet for even a slight misstep. So I am not surprised that apple adopts an overly cautious tone.
Impossible to know since Apple rarely discusses those types of details to the public. They probably should talk about it more because otherwise people just speculate and the best reddit joke punchline is what people end up believing.
If a company wants to dazzle me with bombastic statements they can at least try to not be boring.
(I’m also not sure whether it’s hyperbole. I would guess that many people working at Apple actually believe the boilerplate. That might make them deluded but not hyperbolic.)
You would think it’s not special or worth mentioning, wouldn’t you, but it actually kind of is. Many companies respond to a crisis with very confused initial communication before they get their shit together and can internally agree on a message and strategy.
Apple has been pretty consistent in being able to just stay silent until they really have something to say. (I think that has more to do with their general lack of chattiness than anything else, though.)
"Obviously RIM is so confident of their manufacturing and marketing prowess that they don't mind giving Apple 3-6 months notice of what they plan to ship."
Really? To me it reeks of "don't forget about us". They are telegraphing not because they are so confident in their punch but because they don't want people to forget they are in the fight.
If Apple didn't do it above and beyond not just what is normal but what is reasonable without an eye roll, then it wouldn't appear in every announcement, would it?
The funniest part about all of this is Apple's support twitter account; you can see some social media team is copy-pasting their "Hey no problem, let's just talk about it privately" message faster than I ever thought possible.
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