Almost everyone I know that owns a Mac dual boots Windows, uses it in a VM, or doesn't use OSX at all. Macs would not have anywhere near the success they have had without Windows compatibility.
As a counterpoint, I don't know a single Mac owner who dual-boots Windows, and only a handful who use a VM for anything (using something like VirtualBox seems to be limited almost exclusively to devs, not normal users). The Mac users I know (and those I see in coffee shops) seem to mainly run Photoshop, Illustrator, a web browser, Powerpoint or Keynote, and Word or Pages, all on OS X. I'm similar except that I also run iTerm2 and ssh to a Linux box in the cloud for my non-Mac needs. But some kind of data on the broader population of mac owners would be interesting.
With respect: I expect you probably do know a lot of folks who dual-boot Macs, they just don't talk about it. Everybody assumes I'm all Mac, all the time, because of my day job. And I do rarely dual-boot--because I have VMware Fusion and just virtualize my Boot Camp partition.
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