Hacker Read

sanxiyn · 2019-11-19 16:04:59+00:00

Note that their revenue generator is Toutiao, not TikTok.

gardenhedge | karma 1482 | avg karma 1.1 · | 2023-02-16 13:03:56

Does TikTok make a profit though?

zepto | karma 7190 | avg karma 1.03 · | 2022-02-03 13:02:13

I guess you are not aware that TikTok is both highly profitable and valuable.

fragmede | karma 18795 | avg karma 1.82 · | 2023-11-03 10:34:09

For those ofnus less intimately familiar with the TikTok platform and their payouts and their revenue, can you explain why not? I thought they show (video) ads and use money to run the company and pay creators.

lftl | karma 1017 | avg karma 2.7 · | 2022-03-27 06:30:03

That's somewhat ironic since TikTok pays certain content creators, although apparently not well.

zpeti | karma 3423 | avg karma 3.7 · | 2023-04-26 15:37:29

Perhaps read a bit about reels from the last earnings, they are eating tiktoks lunch and generating massive engagement.

You are trying to fit the facts to your own narrative, which unfortunately isn’t correct.

reply

OldTimeCoffee | karma 195 | avg karma 1.42 · | 2021-08-10 16:23:07

It's made by individuals, not TikTok? I'm not really sure if you know what TikTok is after this comment.

Just to clarify, TikTok does not do ad revenue sharing. They have a creator fund, but TikTok creators really make money via brand deals, merch sales and direct donations from fans.

reply

nbar1 | karma 265 | avg karma 2.88 · | 2023-03-29 15:27:17

That has nothing to do with TikTok.

BlueTemplar | karma 2807 | avg karma 0.63 · | 2020-11-17 11:34:39+00:00

This is great, but even if it is not really in the scope of the article, it's extremely important to know how TikTok makes money. Maybe an external link?

Also, anyone else remembered that scene in Idiocracy? (Not that Tiktok is likely to be as bad...)

reply

nl | karma 29762 | avg karma 2.49 · | 2020-09-14 03:25:49+00:00

TikTok is a media platform. They are buying audience.

charcircuit | karma 2002 | avg karma 0.38 · | 2021-12-03 16:20:46

>as it has bigger reach for their markets.

TikTok has a horrible conversion rate though.

reply

luckylion | karma 3881 | avg karma 0.72 · | 2023-03-30 13:47:46

While they're not being paid by TikTok, they are getting attention, and companies are happy to pay them for promotion/ads.

You're right about the chicken&egg problem though. Who's picking up the traffic when TikTok is banned? Instagram?

reply

advisedwang | karma 5933 | avg karma 4.44 · | 2024-03-11 18:44:20

This is for TikTok EMPLOYEES. Not shareholders at large. Very misleading headline

hiddencost | karma 2764 | avg karma 3.25 · | 2023-12-04 07:19:11

TikTok has 100k employees and shoes shits money.

li4ick | karma 753 | avg karma 5.62 · | 2022-11-11 05:08:05

Their business is whatever their metrics say it is. In this case, TikTok is eating their lunch, so their business is to replicate TikTok.

duud | karma 146 | avg karma 2.32 · | 2022-08-31 19:15:15

TikTok had $4.6 billion revenue in 2021, Meta had $117 billion. TikTok has stolen some fries but Meta still has a huge juicy steak.

JetSpiegel | karma 3479 | avg karma 1.41 · | 2020-08-20 12:22:31+00:00

Proving that TikTok is just a money-making enterprise, not a CCP tentacle manipulating foreign elections. Otherwise they you just run it at a loss, like Voice of America or RT.

local_crmdgeon | karma 748 | avg karma 1.26 · | 2023-07-13 09:40:36

TikTok makes its money selling data to governments like the CCP. The ads aren't paying for all that bandwidth.

mattl | karma 3245 | avg karma 1.38 · | 2023-08-15 13:49:58

It wouldn't surprise me to learn they advertise on TikTok and added this as a response to that.

cranberryturkey | karma 240 | avg karma 0.22 · | 2024-04-24 19:49:02

yes, tiktok is stealing all the ad revenue from facebook, twitter, google, etc.