It's made by individuals, not TikTok? I'm not really sure if you know what TikTok is after this comment.
Just to clarify, TikTok does not do ad revenue sharing. They have a creator fund, but TikTok creators really make money via brand deals, merch sales and direct donations from fans.
TikTok is, first and foremost, a deplatform American tech play. Thats it, and it is hyper aggressive about getting there. Anyone who works there and thinks otherwise doesn't know whats up.
I would to love to hear first hand from a TikTok creator in this thread because everything I've seen and heard is that their revenue-sharing is a complete joke and afterthought.
>TikTok's only 'innovation' is paying billions of dollars to teenagers to create meme videos
TikTok has at least done three innovative things. One is the frictionless sign in that doesn't require an account, secondly the well done video editing tools and most importantly abstracting away the social graph.
And on the finance site this doesn't check out either. TikTok is on track to triple revenue this year alone and top creators generally make more money from outside sponsors and deals than from the company itself. Of all the social media site TikTok arguably chips in the least amount of money themselves.
This was my first reaction also but making a quick google search it seems that TikTok has 500 million users. That's a lot. Doing a pretty simple calculation of a dollar per user per day, you arrive quickly at 180 billion dollars of advertising monetization a year. It is really just another scale. But yeah, maybe i am way off and the valuation is still absurd.
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